Did you know that businesses tend to spend more on acquiring new customers than they do on investing in keeping the ones they already have?
However these customer acquisition and retention costs can be the deciding factor in the success or failure of your business.
Did you know it can cost five times more to acquire a new customer than it can to retain an existing customer?
The success rate for selling to new customers is 5 to 20 per cent, whereas the success rate for selling to existing customers is 60 to 70 percent
A 5 percent increase in customer retention can yield higher profits ranging from 25 to 95 percent
It pays to invest in making your existing customers happy than it does to acquire new customers.
*Discover your Customers Ideal Service Experience
*Integrate your Vision With Their Needs
*Build Effective Systems To Insure Consistency
*Exceed Customer Expectations
Who are your ideal clients?
Would they stay your clients if the economy tightened?
What do they desire most?
Fear most?
Are you meeting their goals?
Raving Fans stay with you and create more business for you.
They are your very best source of business, the clients that already love you.
Fall in love with your ideal client, not your products or services. The question you must ask yourself is “How do I do a better job filling their needs?”
Spend your energies on the Pareto principle, the 80/20 rule, the essential Principle of Business Success.
80% of the consequences come from 20% of the causes.
80% of your results come from only 20% of your clients.
These are your ideal clients. Focus on your client base and do more, give more than anyone in the marketplace, and your business will soar, especially now, for it is winter in the world economy, a perfect opportunity for you to step up your game, and become the industry leader in your field.
The 80/20 principle can be applied to measure all areas of your business:
Identifying your most profitable products
Prioritizing tasks and projects that will impact your business
Analyzing and improving processes
Identifying the steps in your systems that take up the most time and resources
Evaluating marketing efforts
Identifying your ideal clients; these 20% clients generate the most revenue.
Laser focus on building relationships with your ideal client. In social media 20% of the efforts generate most results.
Do you know who your ideal clients are?
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